Bass Pro Shops’ selection of the Boy Scouts of America as the primary promotional partner for its entire Family Summer Camp promotion has direct benefit to local councils and local units.
What is Bass Pro Shops Family Summer Camp promotion?
In its fourth year, this multifaceted event gives families the knowledge and ideas they need to maximize their enjoyment of the outdoors. The following events are offered on Tuesdays, Thursdays, and weekends for the duration of the promotion (remember, everything is free!):
- Workshops for youth (suitable for ages 8-12) on subjects like fishing, camping, archery and more. Following each workshop, participants complete a worksheet and earn a lapel pin. Opportunities are available to test youth bows, practice casting, shoot air rifles, and much, much more.
- Families may take home a copy of the Summer Fun Guide, a 52-page magazine produced in conjunction with Field and Stream magazine. It’s chock-full of great information for families.
- On weekends, children may have their photo taken in an outdoor setting and retrieve the finished photo from a special website.
When does the promotion take place?
It runs in all Bass Pro Shops stores from June 9 through July 15, 2012.
Who may participate?
Anyone interested in visiting a Bass Pro Shops store during the dates mentioned above. BSA employees, friends, family, volunteers, alumni, and supporters are all welcome!
What is Bass Pro Shops?
Bass Pro Shops (Outdoor World) is a privately held sports equipment and outdoor recreation goods store headquartered in Springfield, Missouri.
What if I don’t know where my closest Bass Pro Shops store is?
Just visit www.BassPro.com, select the Stores link, and type in your ZIP code; all of the information for the nearest store will become available to you.
How do I know if my council is a “host” council?
Host councils are those that are located in the same area as the local Bass Pro Shops stores. For a list of host councils, click on the Bass Pro Shops and BSA Host Council Listings link in the online toolkit.
What’s in it for the Boy Scouts of America?
The BSA is being included in all related Bass Pro Shops communications, advertising, and promotions, which will reach tens of millions of people nationally. The BSA will see a tangible increase in the awareness of Scouting, receive donations by customers at all stores, offer fulfillment of merit badge requirements through in-store workshops to Scouts, and allow young Scouts and their families to come out and participate in workshops preparing them for Boy Scouting.
Would you tell me more about Scouts’ presence in stores?
At any time during Family Summer Camp (but particularly on weekends, when traffic is highest), Scouts are encouraged to be in the store to talk to customers, solicit membership (youth and adults), and remind visitors of the donation program (explained below). Bass Pro Shops has offered covered, skirted tables and chairs for councils interested in providing coverage and will have in-store signage promoting Scouting.
Would you tell me more about the donation program being offered in stores?
During the calendar month of June, Bass Pro Shops will offer customers an opportunity to donate $2 or$5 to the BSA at each cash register. This donation will also enter the customer into a drawing for a $500, $250, or $100 Bass Pro Shops gift card for customers completing their information on the donation form.At the end of the promotion, 50 percent of the funds collected will be sent to local host councils. Scouts present in the stores are encouraged to talk about the donation with customers to increase results.
Would you tell me more about the merit badge classes and workshops being conducted?
Bass Pro Shops is uniquely qualified to offer several workshops with merit badge requirements included. This year, Bass Pro Shops has chosen to highlight the Fishing and Rifle Shooting merit badges for Scouts (the fishing workshop does not include the final step of actually going fishing; for the Rifle Shooting merit badge workshop, Bass Pro Shops is using the air rifle option). Each store will select two or more associates to become certified as merit badge counselors. A supply of blue cards will be available for counselors to sign off on the classes they teach for Scouts.
|Classes are taught on Tuesdays and Thursdays at 7 p.m. according to the following schedule:|
|Tuesday, June 12||Fishing||Thursday, June 28||Rifle Shooting|
|Thursday, June 14||Rifle Shooting||Tuesday, July 3||Rifle Shooting|
|Tuesday, June 19||Rifle Shooting||Thursday, July 5||Fishing|
|Thursday, June 21||Fishing||Tuesday, July 10||Fishing|
|Tuesday, June 26||Fishing||Thursday, July 12||Rifle Shooting|
Are class sizes limited for the Family Summer Camp merit badge classes and workshops?
Yes, class size will be limited to 10 Scouts, so preregistration will be necessary. Scouts may register in store at the customer service desk or over the phone by calling the store.
What if I want to spread the word about this promotion? Are there marketing materials I can use?
Of course! The online toolkit includes fliers, letter and email templates, and digital resources for anyone interested in spreading the word. Just visit www.scouting.org/bassproshops and access all of the information you need. Thank you in advance for spreading the word!
What specific promotional materials are available for distribution?
The toolkits include promotional fliers, template emails, and social media status updates. Feel free to take any of the information available and customize as needed.
Can a local council create its own materials to distribute?
Sure, but the promotional materials found in the online toolkit are a great place to start. These materials are designed to be edited and personalized as needed. If there is a need to develop a completely separate piece, please send a copy of the material to firstname.lastname@example.org for a quick review and approval to ensure that the use of BSA and Bass Pro Shops marks are consistent with brand guidelines. Any unauthorized use of BSA or Bass Pro Shops marks is prohibited and strictly enforced.
Where do I go if I have questions about the Bass Pro Shops Family Summer Camp promotion?
For questions related to your unit (e.g., den, pack, patrol, troop, team, or crew), please contact your unit leader directly.
For council-related questions, please contact your local district executive, or click on the Bass Pro Shops and BSA Host Council Listings link on the toolkit to contact your local council directly.
For Bass Pro Shops-related questions, please click on the Bass Pro Shops and BSA Host Council Listings link on the toolkit to contact the local store in your area.
For BSA national-related questions, please email email@example.com and someone will assist you.