Recruitment Resources
Nothing highlights the fun and excitement of Scouting like being in the outdoors. Whether it’s daycamp, summer camp, or a fall camporee, getting outside is what kids want to do! And no one does ”the outdoors” better than Scouting America. Let’s help new families join the fun. With these recruiting materials, invite families to join us in the outdoors as we #AdventureOn!
Explore the resources below
#AdventureOn Materials
Fliers, posters, logos and more! Check out the Scouting America Brand Center for the latest in customizable recruiting materials. Download, print and go!
Social Media Calendar
One of the best ways to reach families today is through social media. For many of us, the hard part is determining what and when to post. Here’s a calendar of social media posts to help you get started.
Campaign kits
Your blueprints for marketing success
These campaign kits provide step-by-step tips to host a successful joining event, promote your Pinewood Derby®, Scouting for Food, or market just about anything you like. From planning to promotion to follow up, these kits include a set of integrated marketing elements designed to work together to help you build a solid foundation for success.
Are their other things you could do? Yes! But we strongly recommend you start with these key elements and work your way forward. Along with campaign elements, you’ll also find links to helpful how-to’s and marketing resources.
And more campaign kits are on the way!
Ready to build a great campaign? Fantastic! So, grab your tools and let’s get to work!
Recruiting
campaign kit
campaign kit
Pinewood DERBY®
campaign kit
campaign kit
Scouting For Food
campaign kit
campaign kit
Marketing your camp
campaign kit
campaign kit
Webinars
Webinars
2026 Webinars
2025 Webinars
2024 webinars
2023 webinars
2026 Webinars
2026 Fall Marketing and Membership Preview
April 16, 2026
2026 National Scouts BSA Spring Recruitment Kickoff
February 26, 2026
2025 Webinars
BeAScout 101 Webinar
August 28, 2025
2025 National Scouts BSA Membership Kickoff
August 7, 2025
2025 National Membership Kickoff
August 5, 2025
2025 SBSA Spring Recruitment Kickoff
February 27, 2025
2024 webinars
2024 Scouts BSA National Membership Kickoff
September 5, 2024
BeAScout 101
August 15, 2024
2024 National Membership Kickoff
August 1, 2024
Marketing Bootcamp - Session 2
March 21, 2024
Marketing Bootcamp - Session 1
March 14, 2024
2023 webinars
2024 Scouts BSA National Membership Kickoff
September 5, 2024
BeAScout 101
August 15, 2024
Marketing Bootcamp - Session 1
March 14, 2024
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Washington Post Article
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