Scouts BSA Marketing Tools

100+ years of tradition backed by the latest digital technology

The Scouts BSA tools and resource section is your one-stop resource to help you serve more Scouts in your area. From recruiting ideas to social media best practices, this section provides resources you need to build, activate, and improve your troop marketing and recruiting strategy.

Marketing Assets

Overview

Since 1910, The Boy Scouts Of America has been enriching the lives of young men and families nationwide. Times are changing, so we’re focusing on providing the latest marketing and recruiting techniques for the Scouting community. Now, more than ever, it’s imperative to have high-quality content and a stockpile of options to choose from and recruit more youth into our programs.

Below, you’ll find a compilation of BSA’s best resources including high-quality photos, videos, playbooks, logos, and more.

From newsletters to your troop’s official social media profile picture, we’ve got every official Scout Me In and official Scouts BSA logo in the format you need.

Whether you’re meeting with a potential Charter Partner or looking to expand your programs and serve more youth, use this as a resource to talk about all of the amazing benefits of Scouting.

From summer camp to food drives, and everything in between – Scouts do a lot! We’ve created you the ultimate collection of unlimited use – high-quality photos to help you show just how great Scouting is.

Playbooks

Step-by-step playbooks, so you can focus on what you do best - leading the Scouting community.

With everything from social media best practices, how to buy digital ads, and overall keep a robust digital presence; These playbooks are designed to equip you with the knowledge, material, and tactics to make informed decisions and create a digital strategy for your troop.

Instagram is rapidly becoming one of the most popular social media platforms for youth in America. This is your ultimate resource for creating content that resonates, growing your social media following, and recruiting more Scouts in your area. Use this and you’ll be an Instagram expert in no time.

The Sport of Chess playbook is designed to support you in your Scouts BSA recruiting efforts by introducing to potential members one of the most popularly earned non-Eagle required merit badges of the Scouts BSA program – Chess.

Shooting sports have the ability to attract and retain youth in the movement. Millions of young people participate in one or more of the sports annually— archery, rifle shooting, shotgun activities, etc.—guided by adult volunteers who have the skills and knowledge to provide quality programs in a safe and effective way.

Videos

Over 1 billion hours of video are watched on the internet each day.

We use it to display the spirit of Scouting through compelling stories. Discover inspiration features such as Saborn Va who started a troop in Utah for fellow refugee children, or an action-packed anthem video from the BSA. Sharing any one of these videos can be a great way to showcase the Scouts BSA lifestyle.

Below, you’ll find downloadable videos that are easy to share and use in your marketing efforts.

A Scout Is…Check out this action-packed video that captures the timeless tradition of Scouting.

Video can drive a substantial amount of engagement for your social media platforms. Download a number of our fun, shareable videos and try them out in on your posts or ad campaigns as a way to focus on the joy of Scouting.

There’s so much more! Head over to the BSA Brand Center for all related Scouts BSA videos.