What Recruitment Season is Really All About

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Recruitment Season is Here!

It’s almost back-to-school time and for most of you that also means recruitment and popcorn fundraising to build the foundation for another great year of Scouting in your dens and packs. But it’s not all slog and slurry, recruitment and fundraising is a lot of fun. Fall is truly one of the most exciting times of the year to be involved in Scouting, and to have the opportunity to share the joy of Scouting with others.

If anything else, actively participating in your pack’s recruitment efforts can offer the opportunity to stop and think about why you do what you do for Scouting, week after week. It can be a time to reflect on all the unforgettable memories, hilarious moments, fun times and invaluable life lessons learned in the past year, and then in a natural and passionate way, reach out to others who might be ready to dive into the Cub Scout life.

Needless to say, we’re so excited for this year’s recruitment season, which will maintain our focus on #BuildAnAdventure and include other initiatives like our official #ShareScouting month this September, where, you guessed it, you share Scouting by bringing a friend to a Scouting activity and tell/show us about it on social media using the #ShareScouting hashtag.

We also have a couple of stellar resources to assist you in your unit’s recruitment and marketing efforts, some new, some improved, but all designed with the idea to make this season fun, engaging and successful. Cub Scouting is truly better with friends and family, so let’s get started.

Build An Adventure Kick Off Event

Get your head in the game on August 12th with a special webcast event where, according to ScoutingWire, you’ll “hear about the plans, the people, and the plays that will make a difference in executing your recruiting plan.”

This hour-long event will be a chance to:

“Join our moderator and host Deputy CSE Gary Butler, Marketing & Experience Manager Michael Ramsey, and council Scout executives Clif Morris (West Tennessee Area Council), Robert Lavoie (DeSoto Area Council) and Brian Nastase (Chief Operating Officer – Michigan Crossroads Council) as they share years of advice on how to execute a successful Cub Scout recruiting campaign.”

Get more information by checking out the rest of the article at ScoutingWire.org and make plans now to attend!

That’s Wednesday, Aug. 12, at 10 a.m. CST (11 a.m. EST, 9 a.m. MST, and 8 a.m. PST) and you can access it by following this link: new.livestream.com/bsa/nationalcouncil

Marketing and Membership Hub

If you haven’t had a chance to fully unpack the incredible toolkits, ideas and effective resources you can immediately use from the new Marketing and Membership Hub on ScoutingWire, be sure to check out the Pack and Den Recruiting section, where you can read about successful case studies for practical inspiration, and access “Sign-Up Night” playbooks.

So dive right in and amp up your recruitment schedules and strategies with these awesome tools. Keep checking in on our social channels as well in what we like to call the Digital Pack, including bookmarking this blog, the Cub Hub, right here on CubScouts.org.