2013 Council Market Analysis

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Every year, the Council Market Analysis report provides councils with information to help in their strategic planning, recruit more youth, target new chartered organizations, and find community partners and sponsors.

The 2013 report includes much more information about the council’s membership and community. In previous reports, Esri’s data and Tapestry segments provided councils with basic demographic and lifestyle information. This year, the national office is able to provide data from Experian. Experian’s Mosaic segments provide the basics and much more, including ethnicity, culture, and languages; values, attitudes, religious and political preferences; and consumer and entertainment preferences.

The 2013 Council Market Analysis will be published by late May and will be available to councils through MyBSA. The data tables in the report will be available in Excel by request to research.team@scouting.org.