Boy Scouts of America

Recruitment RESOURCES

Nothing highlights the fun and excitement of Scouting like being in the outdoors. Whether it’s daycamp, summer camp, or a fall camporee, getting outside is what kids want to do! And no one does ”the outdoors” better than the BSA. Let’s help new families join the fun. With these recruiting materials, invite families to join us in the outdoors as we #AdventureOn! 

#AdventureOn Materials

Fliers, posters, logos and more! Check out the BSA Brand Center for the latest in customizable recruiting materials. Download, print and go!

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Social Media Calendar

One of the best ways to reach families today is through social media. For many of us, the hard part is determining what and when to post. Here’s a calendar of social media posts to help you get started.

Campaign Kits are your Blueprints for Marketing Success

These campaign kits provide step-by-step tips to host a successful joining event, promote your Pinewood Derby, Scouting for Food, or market just about anything you like. From planning to promotion to follow up, these kits include a set of integrated marketing elements designed to work together to help you build a solid foundation for success.

Are their other things you could do? Yes! But we strongly recommend you start with these key elements and work your way forward.  Along with campaign elements, you’ll also find links to helpful how-to’s and marketing resources.  

And more campaign kits are on the way!

Ready to build a great campaign?  Fantastic!  So, grab your tools and let’s get to work!

Webinars

2023 Webinars

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August 18, 2023

April 10, 2023
Download PPT Slides

March 30, 2023
Download PPT Slides


2022 Webinars

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NATIONAL MARKETING BOOTCAMP​

Thanks to everyone who registered for the Marketing Bootcamp.

You can watch the video recording here and view all of the presentation slides.

Trending topics

Bray Barnes

Director, Global Security Innovative
Strategies

Bray Barnes is a recipient of the Distinguished Eagle Scout Award, Silver
Beaver, Silver Antelope, Silver Buffalo, and Learning for Life Distinguished
Service Award. He received the Messengers of Peace Hero award from
the royal family of the Kingdom of Saudi Arabia, and he’s a life member of
the 101st Airborne Association and Vietnam Veterans Association. Barnes
serves as a senior fellow for the Global Federation of Competitiveness
Councils, a nonpartisan network of corporate CEOs, university presidents, and
national laboratory directors. He has also served as a senior executive for the
U.S. Department of Homeland Security, leading the first-responder program
and has two U.S. presidential appointments

David Alexander

Managing Member Calje

David Alexander is a Baden-Powell Fellow, Summit Bechtel Reserve philanthropist, and recipient of the Silver Buffalo and Distinguished Eagle Scout Award. He is the founder of Caljet, one of the largest independent motor fuels terminals in the U.S. He has served the Arizona Petroleum Marketers Association, Teen Lifeline, and American Heart Association. A triathlete who has completed hundreds of races, Alexander has also mentored the women’s triathlon team at Arizona State University.

Glenn Adams

President, CEO & Managing Director
Stonetex Oil Corp.

Glenn Adams is a recipient of the Silver Beaver, Silver Antelope, Silver Buffalo, and Distinguished Eagle Scout Award. He is the former president of the National Eagle Scout Association and established the Glenn A. and Melinda W. Adams National Eagle Scout Service Project of the Year Award. He has more than 40 years of experience in the oil, gas, and energy fields, including serving as a president, owner, and CEO. Adams has also received multiple service awards from the Texas Alliance of Energy Producers.