2002-2005 Strategic Plan
As traditional membership and units grow,
the BSA's values- and faith-based mission is advanced.
In May 2001, during the National Annual Meeting, the Boy Scouts of America announced the 2002-2005 Strategic Plan. A detailed blueprint that builds on a tradition of successful service to youth, the plan also provides a framework for the future of Scouting.
The 2002-2005 Strategic Plan again identifies and focuses on five critical issues.
Traditional Membership and Unit Growth
The traditional Scouting program, which includes Cub Scouting, Boy Scouting, Varsity Scouting, and Venturing, is the core bond between local communities and the Boy Scouts of America. To further our values and faith-based mission to serve young people and their families, the growth of traditional membership and units is essential.
As America's population becomes more diverse, the organization becomes more concerned about providing Scouting to all minority communities. The BSA has always been and will continue to be strongly committed to offering its program to all economic and racial groups. It is the right thing to do and it ensures a representative membership that encompasses all ethnic groups.
It has been proven for over 90 years that to succeed, the Boy Scouts of America must have the right kind of volunteer and professional leadership. Leadership at all levels must be well trained and must be motivated to carry out the strategies of Scouting. For the organization to be successful and for the leaders to be successful, they need to understand and support the mission and vision of Scouting and communicate it effectively throughout the organization and beyond.
Marketing and Strategic Positioning
Future growth depends on a clear understanding among parents, youth, chartered organizations, donors, and the general public that Scouting provides a unique value to the youth of this country and their families. The marketing message needs to build awareness and reinforce the fact that the Scouting program supports the physical, mental, and spiritual development needs of young people and their families. They need to understand membership is an investment that will pay dividends in the future.
Local councils that have adequate financial resources guarantee the future of the Boy Scouts of America. Well-financed councils have the ability to have a full and well- trained staff, to provide outstanding facilities, to conduct excellent program, and to attract first-class volunteers. Emphasis will need to be placed on identifying, cultivating, and soliciting donors at all levels who support the mission and values of Scouting.
Today, the Boy Scouts of America exists in an extremely competitive environment. The fierce obstacles that local councils face for necessary resources reinforce the need for bold vision and strong leadership. The organization is committed to take action on the five critical issues identified in the 2002-2005 Strategic Plan. By doing so, the Boy Scouts of America will continue to be strong and flexible in order to provide young people and their families a program of strong values, character development, and leadership.