Volume 5, Number 8

BSA Licensing Insider

August 2012, Vol. 5, No. 8

facebooktwitter Email


New Be Prepared® Granola Bars

New Be Prepared® Granola Bars

Be Prepared® Trail Bars from Happy Trails Food Co. are packed with natural energy to keep you on track and on the trail all day long! The lineup includes Wildberry Blue, Campfire Smore, Sweet 'N' Salty and Wild Chocolate Cranberry. Expected to be released in August 2012, Be Prepared® Trail Bars will available online and at select retail stores nationwide.

Coming Soon

Jostens will soon be introducing a new, classic Eagle Scout ring, to its current collection. This signet-style ring gives the Eagle Scout a sophisticated design choice he can where throughout life to recognize his high achievement.

Latest Licensees

The BSA is pleased to announce the following new licensees below. For a complete listing of BSA licensees, please visit the official BSA Licensing website.

Apparel - Tidewater Incentives Group, Ltd. of Churchville, Maryland manufacturer of t-shirts, polo shirts, and sweatshirts

Sporting Goods - Adventure 16, Inc. of San Diego, California manufacturer of water bottles



DK Publishing Releases New BSA® Titles for Fall

DK Publishing Releases New BSA Titles for Fall

DK Publishing known for its distinctive, highly visual books, ebooks and apps that inform, inspire and entertain readers of all ages have new BSA titles to share. Timothy Murray, Associate Director, Special Sales, commented, "DK is excited for the fall titles. Scouts and those interested in Scouting will learn a lot!" Among the new titles to be released are the Eagle Scouts: A Centennial History, Eyewitness: Boy Scouts of America, and the DK/Boys' Life Reader®: Dinosaur Battles.

The highest rank attainable within the Boy Scouting program is the Eagle Scout. To mark the celebration of the 100th year anniversary, Boy Scouts expert Robert Birkby guides readers through a hundred years of Scouting in a photo guide with information on the Eagle Scout program and original stories from current and past Eagle Scouts.

In mid-September, DK Publishing will release the Eagle Scouts: A Centennial History. The book, honoring those who have achieved the Eagle rank, is a must-have for active Scouts and Scouters, current and aspiring Eagle Scouts, collectors, and anyone interested in learning more about this prestigious achievement.

The Boy Scouts of America will be offering a personalized book jacket option for Eagle Scouts: A Centennial History through scoutstuff.org. This option will allow all six photos on the cover to be replaced with personal photos of your Eagle Scout memories. More information on this feature, which will launch in September 2012, will soon be available at

Other September 2012 titles are:

DK Eyewitness Books: Boy Scouts of America, is written for readers ages 7 and up, and offers a unique, pictorial look at the history of Scouting for the younger audience. It includes stories and photos about from how Scouting began to modern-day events, Scouting adventures, merit badges, major events, such as the Pinewood Derby®, famous Boy Scouts, and the skills and leadership qualities that make Boy Scouts so successful.


DK/Boys' Life® Reader: Dinosaur Battles is for readers ages 6 - 8 and packed with essential statistics on each creature, from its size and weight to its various methods of defense, and presented through exciting full-color imagery. This new DK/Boys' Life Reader will allow dinosaur fans of all ages to predict the winners of each battle. Also, watch a dinosaur move with the special flip-book element at the top of each page!
The anticipated release date is expected for mid-September 2012. Look for these and other titles in your local Scout Shop, on
scoutstuff.org and participating book retailers.


Boy Scouts of America®, the Universal Emblem, BSA®, Be Prepared®, Cub Scout™, Prepared. For Life™, Eagle Scout® are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. All rights reserved.

All other trademarks are property of their respective owners.

For more information about licensing with the Boy Scouts of America, visit www.scouting.org/licensing.