Volume 4, Number 8

BSA Licensing Insider

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August 2011, Vol. 4, No. 8

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Coming Soon

Decopac Expands Offerings with a New Eagle Scout ® Cake Decoration

Decopac Expands offerings with a New Eagle Scout Cake Decoration

Coming this September, Decopac will introduce the Eagle Scout® Photocake® edible cake design in honor of the highest rank of Boy Scouts, the Eagle Scout. The Photocake design features the painting, "Eagle Court of Honor" by Joseph Csatari.

Check your local bakery for availability of this Decopac® Photocake® design.


DK's Scout Stuff® Memorabilia Book Releases in October

DK's Scout Stuff Memorabilia Book Releases in October

DK Publishing will introduce Boy Scouts of America® Scout Stuff®, a collection of 100 years of unique Scouting® memorabilia in October This 240 page book showcases never-before-seen intriguing artifacts from the BSA National Museum's archives of more than 500,000 items.

Stayed tuned for more information on this new BSA licensed product in the Fall.

Latest Licensees

The BSA is pleased to announce the following new licensees below. For a complete listing of BSA licensees, please visit the official BSA Licensing website.

Advertising Specialities - Rydin Decal, of Streamwood, IL, manufacturer of stickers and decals.

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Featured News

Interview with Terri Alley, Licensing Manager for W. R. Case & Sons Cutlery Company

W.R. Case and Sons The following is a recent interview with Terri Alley, Licensing Manager for the Case National Sales Office of W. R. Case & Sons Cutlery Company, and an official licensee of the Boy Scouts of America.

Licensing Insider: Tell us about your product line?

Terri: W. R. Case & Sons Cutlery Company has been manufacturing some of the world's finest pocket knives for more than 122 years. Our knives are hand-crafted by American workers at our factory in Bradford, PA. There are more than 160 hand-operations in the production of each knifes. This hands-on approach allows us to create unique products that appeal to a diverse segment of the population. We offer everything from your everyday working knife to an upper-end collectible gift set.

Licensing Insider: In thinking about the end user of your products, can you describe your typical customer?

Terri: Our typical consumer is your every day working man or woman. These individuals believe in American values like hard work and determination. They cross over many occupations and socio-economic lines.

Licensing Insider: Where can a consumer buy your products?

Terri: A consumer can find an assortment of our products at any of our Authorized Dealers. For a complete listing, please visit www.wrcase.com.

Licensing Insider: How has the Boy Scouts of America license helped you grow your business?

Terri: Our licensing agreement with the Boy Scouts of America has allowed us to further penetrate into evolving markets.

Licensing Insider: In your opinion, what is the key to successful innovation in your business and industry?

Terri: The cutlery industry is extremely competitive. We are fortunate that our company has over 122 years of experience in manufacturing a quality knife that is both utilitarian in function and sought after by many collectors.

Licensing Insider: What new and exciting products do you have in the pipeline that you can share?

Terri: We have several new products that will be introduced later this fall and early 2012. They include some Limited Edition Eagle Scout® Commemoratives and Anniversary Commemoratives.

Licensing Insider: What is the single most important ingredient in W. R. Case's culture that contributes to its overall success?

Terri: The people that work for Case are the driving force for our success. They truly believe in the product they are making and don't just see it as a job. A good percentage of our associates have worked for Case for many years and take pride in each and every knife that goes out the factory door. Many of our employees have several family members that work side-by-side each and every day. This cohesion of family extends well beyond that of the biological sense, as many of our consumers become part of the Case family when they attend a Case event or sign up for the Case Collector's Club.

What's New

Lionel Introduces BSA® Figure Set for Train Landscapes

Lionel Introduces BSA Figure Set for Train Landscapes

Hand-painted pewter figures depicting Boy Scouts in vintage uniform are accessories designed to go with current Boy Scouts of America® trains. The set includes a Scout pitching a tent, a Scout saluting, a Scout cooking over a campfire, and a Scout playing a bugle.

The average height of each figure is 1 ¼ inches high.

Lionel Introduces BSA Figure Set for Train LandscapesAlso available is a working miniature Boy Scouts of America® flagpole with lights. Standing 11 ¼ inches high on an approximately 3 ¼ inch square base, this flagpole has an American flag and Boy Scout pennant.

These flags can be raised and lowered by pulling on the flagpole rope string.

To illuminate the flags, there are 4 operating lights mounted on the flagpole base.

To purchase this flagpole or the figure pack online or to locate a dealer near you, please visit lionel.com.

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Boy Scouts of America®, the Universal Emblem, BSA®, Eagle Scout® are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. "Eagle Court of Honor" by Joseph Csatari. © Boy Scouts of America. Manufactured under license from the Boy Scouts of America. All rights reserved.

All other trademarks are property of their respective owners.

For more information about licensing with the Boy Scouts of America, visit www.scouting.org/licensing.