Volume 2, Number 5

BSA Licensing Insider

Featured News

2008 Quality Licensee Award

The Boy Scouts of America recently awarded its 2008 Quality Licensee Awards to A-B Emblem of Asheville, NC, Classb.com of Zephyrhills, FL, and DK Publishing of New York, NY. Both DK and Classb.com were awarded for the second year in a row. These three companies earned this distinguished honor by meeting or exceeding set guidelines for BSA licensees.

The Boy Scouts of America Quality Licensee program is designed to recognize licensees that achieve excellence through their commitment to ongoing product development, their steadfast adherence to the licensing program requirements, and their active support and promotion of the Boy Scouts of America and its programs.

What's New

K & Company Adds Eco-Friendly BSA® Scrapbooking Collection

K & Company Adds Eco-Friendly BSA® Scrap Booking Collection

K & Company will introduce a new Boy Scouts of America® scrapbooking collection at JoAnn Fabric and Craft Stores and Scout Shops in July 2009. Made with both recycled and reusable paper packaging, the scrapbook album box and embellishment backer cards have been printed with shapes and words that can be cut out and used in craft projects. New to this line of products are embellishment flip packs, chock full of layered stickers, rub-on transfers and more. The design has a fresh twist, incorporating outdoors adventure imagery with traditional Boy Scouts iconography. This mix, along with the vibrant color palette and cool graphics, make this collection not only totally unique, but appealing to a wide range of customers with an affinity to the outdoors and adventure.

For more information on K & Company, please visit kandcompany.com.

Licensee DK Publishing Introduces a Book of Good Deed Ideas

DK Publishing Introduces a book of good deed ideas with YES YOU CAN

YES YOU CAN, features 300 good deeds that kids and young people can do to help others, and make the world a better place. This user-friendly and engaging book is aimed at family members, teachers, friends and people in the wider community. Containing certificates and postcards for kids to photocopy, cut out and award to themselves or their friends for completing a good deed, the activities are fun and rewarding.

If you're looking for a book that delivers a positive message to kids and families by encouraging and supporting service to others, pick up a copy of YES YOU CAN today. Available in bookstores nationwide.

For more information on DK Publishing, please visit dk.com

BSA Trademark Update

Words To Live ByTM Recruiting Campaign News

words to live by

This summer, the National Council will be promoting the Words To Live ByTM recruiting campaign. When used, the twelve points of the Scout Law must always surround the trademark, pictured above. For further information and guidelines, product licensing inquiries, or use of this trademark on products, please contact licensing@scouting.org.


BSA Licensing is pleased to announce the two newly approved licensees below. For a complete listing of BSA licensed suppliers, please visit the Official BSA Licensing site.

Sporting Goods

Victorinox Swiss Army, of Monroe, Connecticut, is the US distributor for Victorinox, a leading producer for pocket tools, and is world renowned as a symbol of quality, functionality and Swiss inventive talent.

Toys, Games, and Hobbies, Gifts and Novelties, Furniture and Home Furnishings

The Bradford Group, of Niles, Illinois, is a worldwide leader in direct marketing of fine collectibles.


Coming Soon!

New Flavor From Mountain Jim's Ice Cream

Boy Scouts of America® Back Country Cobbler by Mountain Jim's Ice Cream

Coming soon to a grocery store near you,
Boy Scouts of America® Back Country Cobbler by Mountain Jim's Ice Cream. Ask your local grocer to carry Mountain Jim's Ice Cream if they aren't already doing so.


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Boy Scouts of America®, the Universal Emblem, BSA®, Scouting® are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. All rights reserved.