Volume 2, Number 7

Featured News

The Boy Scouts of America at the 2009 International Licensing Expo

2009 International Licensing Expo

For the third consecutive year, the Boy Scouts of America (BSA) exhibited at the International Licensing Expo, broadening its brand awareness and increasing exposure to consumer market leaders. The Expo provided opportunities to showcase BSA licensed products and to explore BSA licensing opportunities with interested manufacturers, retailers, and other consumer products companies selling into traditional retail channels.

This year, BSA's strategic focus centered on four key areas: The BSA® 100th Anniversary, Nostalgia, High Adventure, and Kids' Games, Toys, and Crafts. Each of the four corners of the BSA exhibit booth was designed around one of the focus areas and showcased many representative BSA licensed products.

2009 International Licensing ExpoAdding fun and excitement to the exhibit booth, magician Chad Long dazzled crowds with awe-inspiring tricks and witty comments while dropping in BSA licensing facts in an entertaining manner.

What's New

Victorinox Swiss Army to Introduce BSA® Pocket Knives

Victorinox Swiss Army to Introduce BSA® Pocket Knives

Victorinox Swiss Army is re-launching a wide assortment of BSA Licensed multi-tool and pocket knives based on the Original Swiss Army Knife. Items range from a simple, utilitarian BSA® pocket knife to the Huntsman Boy Scout™ multi-tool, complete with scissors, bottle opener, screwdriver, nail file, hook, and assorted blades for a variety of cutting tasks. These products will be available at retail locations such as Wal-Mart, Target, Lowe's, Eastern Mountain Sporting Goods, REI, and others. For more information on Victorinox Swiss Army, please visit swissarmy.com.


Coming Soon!

BSA® Nostalgic Fabrics Featuring Illustrations by Norman Rockwell Soon to Debut!

Cranston will soon introduce a complete line of BSA licensed fabrics using Boys' Life covers illustrations featuring the work of Norman Rockwell, under their Quilting Treasures™ brand.

Hobby Lobby, Hancock Fabrics and Mary Jo Fabrics will carry the products beginning in August 2009! Stay tuned to learn more in upcoming announcements!

Nostalgic Fabrics Featuring Illustrations by Norman Rockwell

Latest Licensees

BSA is pleased to announce the following new licensees below. For a complete listing of BSA licensed suppliers, please visit the Official BSA Licensing site.


Artex Group, of Fairview, North Carolina, a manufacturer of Embroidered Emblems.

Gifts & Novelties

MTM Recognition, of Oklahoma City, Oklahoma, a manufacturer of trophies, plaques, and other recognition items.

Sporting Goods

New Craftsman Industries, of Oak Park, Illinois, a manufacturer of outdoor cooking equipment.



Boy Scouts of America®, the Universal Emblem, BSA®, Boy ScoutTM are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. All rights reserved.