Volume 1, Number 3

BSA Licensing Insider

Featured News

Henry Repeating Arms Celebrates Centennial Milestone with Special Edition Rifle


Licensing Expo To commemorate the Boy Scouts of America's 100th Anniversary, Henry Repeating Arms announces the release of a special Henry Golden Boy "Boy Scouts of America® Centennial Edition" rifle. To mark this milestone, this officially licensed rifle features the Scouts Oath, Scouts Law, scrollwork and traditional Boy Scouts of America logo embellishing the receiver, as well as a 100 Years of Scouting logo and Centennial Edition gold filled etchings in the buttstock and forearm. Each rifle will bear a special serial number starting with the prefix BSA, and each local council will have the first opportunity to purchase the rifle with the serial number that matches their council (example BSA00304).

The Henry Golden Boy "Boy Scouts of America® Centennial Edition" rifles are only available through authorized Henry dealers. To find a dealer in your area, visit henryrepeating.com.

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Raising BSA Brand Awareness with Commercial Licensing

BSA commercial product licensing plays an integral role in helping to further build BSA brand awareness in new distribution channels not already offered through BSA. This added exposure not only provides added convenience to purchase BSA branded products in everyday stores, but more importantly, provides an opportunity to re-connect with current membership, alumni, and others who share the brand's affinity for Scouting and Scouting Programs. BSA sees great opportunity and growth in continuing to partner with companies who share the brands values and provide high quality, innovative merchandise.

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Licensing based on non-profit properties hit its lowest point in 1992 but quickly began a 46% ascent that peaked in 2006 at $950 million in licensed product sales.

Source: The Licensing Letter May 2008

what's new


Proud Scouting MugsCuppa Creates Custom Gifts
Cuppa introduces "Proud Scouting Mom" and "Proud Scouting Dad" cups and mugs. Cuppa creates custom coffee mugs and travel mugs and employs a staff of talented artists to offer in-house custom design. Custom designs are available for troop or council name drop or CSP drop. "Proud Cub Scouting Mom/Dad" cups and mugs also available. Contact Cuppa directly at 800-551-6541 for all your special order needs including minimum quantities and turn-around times.


DecoPac PhotocakeDecoPac Offers BSA® Cake-top Designs for Celebrations
DecoPac, a licensee of the Boy Scouts of America, markets cake decorating sets, supplies and PhotoCake® (a system designed to create edible photo imagery and graphics on to cakes) in the United States and Canada to professional cake decorators. Decopac is a business to business company selling its products to bakeries across the country and to grocery chains such as Sam's Club, Bi-Lo (SE), Big Y (NE), Albertsons (Western USA), Jewel (Mid-west), and Acme (NE). It also offers cake-top designs with BSA logos and insignia for special BSA celebrations. Bakeries can order directly through DecoPac for these products.


Etchstar.comEtchstar
Now at Etchstar.com you can custom laser etch and engrave iPods, dogtags, journal notebooks and more with officially licensed Boy Scouts of America logos and badge designs. You can also add your name, troop number or personal message in a choice of fonts. Etchstar.com is one of America's leading laser engraver and a great resource to create one-of-a-kind keepsakes and gifts for your favorite Scouting fan. Visit Etchstar for more products.


Boy Scouts of America®, BSA®, the Universal Emblem, the Eagle Scout® insignia, Pinewood Derby®, and Scouting®, are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. All rights reserved.