Multicultural Markets

The Multicultural Markets Team gives special leadership and emphasis to urban and rural Scouting programs. Multicultural Markets is the BSA's commitment to making sure that all young people have an opportunity to join Scouting, regardless of their circumstances, neighborhood, or ethnic background.

Today, young people are faced with many challenges as they often live in fragile families and disintegrating neighborhoods. Multicultural Markets meets the developmental needs of youth in urban settings as diverse as the barrios of South Central Los Angeles and the housing developments of Washington, D.C. The program also focuses on the U.S. rural population, which constitutes approximately 25 percent of the total U.S. population. Some rural communities are stable and growing, but others are characterized by decentralized, low-density populations, poverty, or both.

Scouting, by emphasizing ethics and moral values, addresses many of the social concerns of parents and youth in our country. Scouting prepares urban and rural youth to be leaders, to accept responsibility, and to care about principles and causes beyond their own self-interest.

Our biggest asset in urban and rural neighborhoods is a well-defined program based on values, learning-by-doing, fun, and positive role models.

Multicultural Markets Purpose

To recruit strong adult leaders and to develop solid relationships with chartered organizations in urban and rural communities nationwide to ensure that culturally diverse youth have the opportunity to join the Scouting program.

Multicultural Markets Vision Statement

Multicultural Markets reflects the diversity of the urban and rural neighborhoods and communities that it serves and uses that strength to enhance customer satisfaction and enrich the Scouting experience.

Multicultural Markets Values

Respect for the Community

Treating all people with respect and dignity through honesty and openness to the needs of the community.

Commitment

Dedicating ourselves to the mission of the BSA and the Scout Oath and Law.

Excellence

Putting forth our very best effort in support of Scouting in our service to the youth, families, and communities of America.

Multicultural Markets Strategies

  • Create awareness of Multicultural Markets.
  • Develop strategic support to ensure that emphasis is funded and pursued in the long term.
  • Develop strategic partnerships with potential chartered organizations in the community.
  • Develop stable units.
  • Increase the number of youth participating in the traditional Scouting program.
  • Quantify results.

For Additional Information ...

For additional information and assistance, contact your local council service center or

Multicultural Markets Team
Boy Scouts of America
1325 West Walnut Hill Lane
P.O. Box 152079
Irving, TX 75015-2079

Telephone: 972-580-2000
Fax: 972-580-2184