PURPOSE
MISSION
COMPONENTS
GUIDELINES
BRANDING
DOWNLOAD BRAND GUIDE

BSA Identity | BSA Signage | BSA Emblem | Cub Scout Platform | Cub Scout Identity | Venturing Platform | Venturing Components | Theme Identity | General Guidelines

Prepared. For Life.
Identity Components

The new tagline for the Boy Scouts of America is to be used in conjunction with the trademark, but does not replace the trademark. The space between the elements should not be modified, and a ™ trademark should always appear.

Prepared. For Life. Tagline Usage

The Prepared. For Life. tagline is available in three versions: stacked, horizontal, and text only. The following are acceptable was of reproducing the Prepared. For Life. tagline:



The following are unacceptable ways of reproducing the Prepared. For Life. tagline: