Volume 1, Number 4

BSA Licensing Insider

Featured News

Henry Repeating Arms Celebrates Centennial Milestone with Special Edition Rifle

Henry Repeating ArmsTo commemorate the Boy Scouts of America's 100th Anniversary, Henry Repeating Arms announces the release of a special Henry Golden Boy "Boy Scouts of America® Centennial Edition" rifle. To mark this milestone, this officially licensed rifle features the Scout Oath, Scout Law, scrollwork and traditional Boy Scouts of America logo embellishing the receiver, as well as a 100 Years of Scouting logo and Centennial Edition gold filled etchings in the buttstock and forearm. Each rifle will bear a special serial number starting with the prefix BSA, and each local council will have the first opportunity to purchase the rifle with the serial number that matches their council (example BSA00304).

The Henry Golden Boy "Boy Scouts of America® Centennial Edition" rifles are only available through authorized Henry dealers. To find a dealer in your area, visit www.henryrepeating.com.

What's New

BSA® Scrapbooks and Stickers

BSA Scrapbooks and StickersPreserve summer camping memories with Boy Scouts of America® officially licensed scrapbooking materials. From paper to stickers to binders, you can find the perfect accessories to create lasting memories. Product styles and themes range from Tiger Cub to Eagle Scout. Visit Scoutstuff.org for a full selection of BSA scrapbooking materials. Additional BSA® scrapbooking items can also be purchased at retailers such as Michael's from K & Company, and It Takes Two in various independent scrapbooking shops.

Junk Food Clothing Introduces Infant and Toddler Line

Junk Food Clothing Introduces Infant and Toddler LineJunk Food Clothing Company, specializing in casual apparel with weathered retro and contemporary pop culture images, launches BSA® Infant and Toddler product line. The company has been successful in the image-savvy junior market and trend conscious adult market. The toddler tees and infant one-pieces are now available at various boutiques.

Licensing Insight

How to Ensure You Have Authentic 100th Anniversary Merchandise

Brand authentication plays an integral role in protecting consumers from being misled from companies who may be manufacturing substandard and unauthorized products in the marketplace. A strong brand authentication and security program helps protect the customer by providing assurance that the merchandise is produced to certain quality standards, there is adequate consumer protection for product failure, and that the supplier meets social compliance regulations.

For our upcoming 100th Anniversary, we have implemented a program to ensure that consumers know that they are purchasing Authentic 100th Anniversary product. All 100th Anniversary products, produced by the BSA National Supply Group and all merchandise sold by official BSA licensees will carry a distinct "Authentic BSA 100th Anniversary Product" holographic security label as required by BSA.

BSA 100th Anniversary Holographic Security"Authentic BSA 100th Anniversary Product" holographic stickers and hangtags can be viewed to the right. These identifiers are in addition to the holographic security label or other approved brand authenticity measures that current BSA licensees are required to place on every licensed item sold.

These security measures are designed to help consumers identify and track authorized merchandise in the retail landscape.

BSA 100th Anniversary Holographic SecurityIf you purchase product with a BSA® trademark (including a BSA Fleur de lis, or any other proprietary mark, word or phrase), make sure you look for proof that it is either an official Boy Scouts of America product, or that it carries a holographic seal, hangtag or other approved marking. Items that are suspected of infringing on BSA® trademarks can be reported at www.scouting.org/licensing.

Boy Scouts of America®, BSA®, the Universal Emblem, 100 Years of ScoutingTM, Scout OathTM, Scout LawTM, and Scouting®, are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. All rights reserved.