About Boy Scouts of America Licensing
Thank you for your interest in licensing with the Boy Scouts of America.
The BSA celebrated its100th anniversary in 2010 and continues to update and refine its programs to reflect America’s ever-changing youth. This constant innovation has held our total program membership steady for nearly a century, and will continue to do so far into the future.
The Boy Scouts of America's licensing programs protect and promote the public image of the organization by:
- Protecting the use of the organization‘s names, logos, and distinctive visual images on merchandise and promotional items;
- Incresing the awareness of the Boy Scouts of America and its programs in the marketplace, and;
- Reconnecting with the organizations estimated 50 million+ alumni.
The Boy Scouts of America has been licensing since 1921 and since 2005 it's program has grown significantly from 18 licensees to nearly 150 at year-end 2010.
Boy Scouts of America's licensees and licensed products have high market appeal. In fact, a recent survey of current members and alumni, respondants said their first impression of a product bearing the BSA Licensed Product Seal indicated that the product was:
- Safe – 94.2%
- Of good quality – 89.4%
- Reliable – 89.0%
When asked their first impression of a company who shows the BSA Official Licensee Seal on company literature or website, respondents replied:
- Supports the BSA’s Values and Mission – 97.7%
- Committed – 93.5%
- Dependable – 93.3%
- Dedicated – 91.9%
- Helpful – 91.6%
- Customer Focused – 88.9%
- Socially Conscious – 88.5%
These are just a few of the benefits the Boy Scouts of America's brands bring to its licensees and to licensed products.
Products that do not bear the Officially Licensed Product Sealor do not bear a holographic label are not authorized by the Boy Scouts of America and therefore may not meet BSA standards.