Brand Identity Guide

Purpose

Theme

Brand Promise, Unique Selling Proposition, Vision, and Mission

Theme Components

Brand Position, Personality, and Communication Elements
• Corporate Trademark
• Corporate Signature

Boy Scouting
• Position and Identity

Cub Scouting
• Position and Identity

Venturing
• Position and Identity

Sea Scouting
• Position and Identity

Scouting Architecture

BSA Extensions Brand Positioning

BSA Identity Guidelines
• Council, Group, Department, and Team Designation
• Fonts
• Corporate Identity
• Stationery and Signature
• Signage
• Patches
• Branded Products
• Uniforms
• Trademark and Logo Protection

Multimedia Guidelines
• Web Design
• Web Content
• Key Considerations for Social Media
• Photography and Video
• PowerPoint Presentations

The Language of Scouting