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2015 President's Marketing Awards


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Spark Sessions


BSA Asset Management and Your Endowment

Friday, 2–3:15 p.m.
It is the responsibility of the BSA’s local councils to invest their endowment assets in a manner that will provide competitive returns, yet satisfy the requirement that investment decisions be made in accordance with applicable fiduciary standards. The BSA has created an investment vehicle designed to allow local councils to take advantage of the purchasing power provided by the $2 billion in National Council investment assets. During this elective, councils that have joined the partnership will receive an update on BSA Asset Management (BSAAM), including recent performance. Councils considering participation will receive an overview of the program.

Your Council and BSA Asset Management

Build an Adventure: What You Can Do to Recruit More Cub Scouts and Grow Units 

Thursday, 3:30­–4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.
Will Rogers said, “The only problem with Boy Scouts is, there aren’t enough of them.” So true! In the Build an Adventure spark session, you will hear about the latest strategies and tactics behind the Build an Adventure recruitment campaign and the Boy Scouts of America’s new approach to reaching today’s youth and families. Additionally, recruitment techniques from across the nation will be shared as well as new-unit development strategies and tactics. Don’t miss this interactive session!


Delivering the New Cub Scout Adventures in Your Council

Thursday, 3:30–4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.
This elective will explore ways the new Cub Scout advancement program delivers the promise of Scouting better than ever before, provides a foundation for a stronger outdoor program, attracts and retains members, and is more fun and engaging for boys and their families. Get the latest on materials and training, and find out what you can do to build the adventure in your council.


Digital Marketing: Turn Your Fans Into Evangelists!

Thursday, 3:30–4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.
One thing every local council has is an army of passionate people whose lives have been touched by Scouting—true fans. In an age in which consumers look primarily to peer reviews to inform their buying decisions, the key to recruiting new members is to transform those fans into vocal evangelists. Be sure to join us for an action-packed, educationally focused session on the latest digital marketing trends, tricks, and tools that every council marketer can use to turn those fans into evangelists and take Scouting to the next level in your community this year!


Ensuring Positive Outcomes: Know Your Risk

Thursday, 3:30–4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.

This Scouting adventure includes risks that have a real effect on the bottom line of every part of the movement. Knowing the real risk and preparing prior to conducting an activity can help ensure that unit leaders and participants have fun meetings with positive experiences. That way of thinking also ensures the health of the organization. Attendees will have the opportunity to experience the BSA’s risk assessment strategy involving PAUSE cards, checklists, and program hazard analysis (PHA's).

NAM presentation | Risk matrix | Event Safety Checklist | Safety PAUSE card | Scouting Safely website


Exploring: Get the Latest Updates

Thursday, 3:30–4:45 p.m.
Friday, 2–3:15 p.m.

There have been some recent changes to program policies and resources in Exploring. This is your opportunity to receive the latest updates and basic tools for service to units, methods to “combine” Scouting and Exploring, best practices for program planning, volunteer recruiting, and fundraising. With regard to career education, the U.S. Department of Education is focusing on two areas: 1) preparing high school students for school-to-work just as much as school-to-college, and 2) starting career education at the elementary grade levels. Now is the time to gear up for Exploring growth in your communities!

2015 LFL Training Flier | 4 Phase Exploring Start-Up | Recently Updated LFL Resources | Exploring Program Planning Agenda | Open House Planning Guide | LFL Mission Vision Affiliation


Generating Income With Learning for Life Curriculum Programs

Friday, 9:30–10:45 a.m.
Not only will your council receive JTE credit for generating income with your Learning for Life curriculum-based programs (see JTE objective No. 2), your council can increase the total number of youth served in your community. This session will explore each of the LFL programs in more detail and how to set price points that meet the needs of your constituents. Learning for Life is one of the most comprehensive character education programs available to youth and, by far, the most competitively priced. Learn how your council can afford to deliver Learning for Life curriculum-based programs.

2015 LFL Training Flier | Recently Updated LFL Resources | Selling LFL Guidebook No. 800-776 | LFL Price Points | LFL Mission Vision Affiliation


How to Engage Scouting Alumni in Council Development

Thursday, 3:304:45 p.m.
Friday, 9:3010:45 a.m.
Friday, 2–3:15 p.m.

There are many facets to development. One is alumni. Even though there are more than 50 million living Scouting alumni, the majority have lost contact with the Boy Scouts of America. The goal of the Scouting Alumni Association (SAA) is to engage those individuals and provide them with opportunities to stay engaged with the nation's foremost youth program. The SAA and Fund Development team will lead a discussion on how to find and involve disconnected alumni. Best practices will be shared, and there will be lively two-way discussion with session presenters.

Session PowerPoint | Alumni PSA | Alumni Best Practices and Resources | Council Alumnus of the Year nomination form | National Alumnus of the Year nomination form | Eagle Scout Magazine - NESA Chicago Connects With Hundreds of Scouts


Scout First: A First Look at the Youth Protection and Safety Initiative and the Future of BSA Youth Protection Efforts

Thursday, 3:30–4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.
Violence in the media and in communities, bullying, pedophiles, cyber predators, and online solicitation are just a few of the issues facing Scouting’s youth and the parents and leaders who support them. In this session, we will examine the emerging threats to Scouting and our nation’s youth. Further, we will discuss the BSA’s new Youth Protection policies, procedures, and best practices. Come learn how the National Service Center, Youth Protection champions, and top experts are collaborating to ensure a safe environment for youth. Volunteers are the key component in the protection of Scouts. Remember, youth protection begins with you.

Boy Scout Parent Guide
Cub Scout Parent Guide
Scouting's Barriers to Abuse
STEM Youth Protection Guide
YP Training Requirements
Session Powerpoint

Troop 491: The Adventures of the Muddy Lions—Growing Scouting in Urban and Inner-City Communities

Friday, 9:3010:45 a.m.
Friday, 23:15 p.m.
"Troop 491: The Adventures of the Muddy Lions" is a movie with messages that resonate with today’s youth. Since the movie's release, numerous councils have planned local showings to help with membership recruitment and new-unit development in urban and inner-city areas. The BSA has produced special "Troop 491" new-unit development and recruitment kits that include a special Scouting edition of the movie, resources, sample patches, and more. There are also websites designed specifically for religious and community leaders in urban communities. In this elective, you'll learn more about the film, the kits, and how councils are using the film. Find out more at http://bsamuddylions.org/councils


What’s New in Council Strategic Planning?

Thursday, 3:30–4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.
Learn about the recent enhancements developed for local council strategic planning! This presentation will demonstrate the updated user interface, goals tracking, help content, and dashboards that help your council leadership create and execute a successful strategic plan. Discover the latest trends and hear about local council success stories. Haven’t seen this online council strategic planning tool? Look again! The changes are significant and the online tool has never been easier to use.

BSA Strategy Map and Local Council Strategic Planning


What’s Next at the Summit?

Thursday, 3:30–­4:45 p.m.
Friday, 9:30–10:45 a.m.
Friday, 2–3:15 p.m.
With the 2013 National Jamboree and the inaugural 2014 high-adventure season behind us, join us for a look at what’s next for the Summit—the opening of the James C. Justice National Scout Camp and the Summit National Training Center. We will discuss the programs for each as well as how to register. We will also provide an update on 2017 National Jamboree preparations as well as insight into the Summit Bechtel Reserve’s partnership efforts with other youth organizations.


Your National High-Adventure Resources

Thursday, 3:30–4:45 p.m.
Friday, 9:30–10:45 a.m.
High-adventure programs are one of the greatest methods of Scouting. Explore how local council high-adventure treks to the Philmont Scout Ranch, the Northern Tier, and the Florida Sea Base can support your Journey to Excellence performance and membership retention. Beyond the program updates, you may even uncover an opportunity to secure scholarship support for your Scouts.