Developing a Local Council Marketing Plan


  • The Importance of Marketing


  • What Is Marketing?
  • What Is Public Relations?
  • What Is the Difference Between Marketing and Public Relations?

The Marketing Audit

  • Questions for the Marketing Audit
  • Cost for Contribution or for Being Involved in Scouting
  • Convenience of Scouting in the Community
  • Council Promotion

The Situational Analysis

The Marketing Plan

  • Writing and Implementing a Marketing Plan

Marketing Plan Outline

Marketing Research

Appendix [PDF]

  • BSA Mission Statement
  • Mission Statement
  • Marketing Mission Statement
  • Executive Summary
  • Situational Analysis
  • Sample Marketing Plan
  • Long-Range Goals
  • Short-Range Goals
  • The Marketing Strategy
  • Timetable of Activities
  • Tactics Report
  • Sample Marketing Planning Worksheet
  • Monthly Marketing Worksheet